iSupport

Amnesty International Deutschland (Germany) presents this unique advertising commercial using the iPad from Apple. Amnesty is a global movement aiming to end severe abuses against human rights. So, what does the iPad have to do with abusing human rights? They took that touch screen movement technology of the iPad and translated it into "daily human right violations can't simply be wiped away".

Amnesty International Deutschland iPad ad (engl.) from TBWA Germany on Vimeo

When the Amnesty International square comes in, you would click it and it would take you to their website, where you can support them and learn more.
I thought the idea of using the touch screen technology to their own advantage was actually pretty cool. In advertsing, it's always cool to use what you got, and work with it, right? That's why those clever ambient advertising things are so effective. When I was watching, I really felt like the picture was going to come to life, like the person was going to move out of his corner, like the creepy ghost in the elevator from the movie "The Eye". All in all, I thought this was creative.

Agency: TBWA, Berlin, Germany