For all you skateboarders out there, time to step off the pavement, and into the waves. Tarp Surfing: All you need is a skateboard, a bid ol’ sheet of blue tarp, have someone lift one corner, and you’re off!
Mountain Dew took the Tarp Surfing activity, and turned it into their own with their tagline, “It’s different on the Mountain”. They created these gigantic fake barrels with sheets of blue nylon. Once pulled, they produced faux breaking waves. The beach minus the sand and sharks.
I would have liked them to use long boards instead, because then it would have looked more like surfing on the waves. There was a shot in there, where a girl had either a small surfboard in her hands, or a long board. But it gave it more of a “surfer dude” appeal. Besides that I thought it was awesome!
Thanks to Park Pictures Ad Agency ☺
A cave of random, fun, entertaining, and/or just down right ugly ads of my choosing ~ Let your mind go wild; after all, "Advertising is a bit like playing make-believe". (Hartman Jule) So grab your tiaras and ninja costumes and face the ad world.
I'm going to have to disagree with your comment. Even though their motives were to portray the suffer appeal, the use of the skateboard served as an icon for the extreme, lust for life demographic to a key. I loved the message being portrayed by Mountain Dew. It felt as if they were suggesting the audience to just go with the flow. Good call Mountain Dew ;).
ReplyDeleteThis is a cool example of a viral video. It's not advertising Mountain Dew but it's selling the "feeling" of the product. It looks awesome and fun, reaching the demographic well.
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