http://rss.coveritlive.com/rss.php?altcast_code=9b68ab642e
Hello Readers!
This blog is an event that will be covering my thoughts and opinions of the documentary "Bad Writing". It'll be a live event, so I'll be typing as I watch (so [please excuse any grammatical errors, they will be fixed afterward).
Just a quick thing about the documentary, "Bad Writing" is about a poet named Vernon Lott who set out to make sense of what good writing is by hunting down a bunch a famous writers.
At 6:30pm, it will begin. Stay tuned :)
A cave of random, fun, entertaining, and/or just down right ugly ads of my choosing ~ Let your mind go wild; after all, "Advertising is a bit like playing make-believe". (Hartman Jule) So grab your tiaras and ninja costumes and face the ad world.
Tuesday, March 29, 2011
Nationwide is on your ...side
You know what I hate…commercials with catchy tunes. They don’t necessarily have to be songs, no I’m talking about those ending tunes attached to their brand name; or maybe it’s during the commercial; regardless its there, and it catches on like the black plague in medieval times.
Nationwide, the insurance company. You may recognize the host man, and his catchy, one-line tune at the end of the commercials, that goes “Nationwide is on your side”. Imagine being in a Disney theme park, and just singing this over and over and OVER AND OVER AGAIN! Oh My God.
Sure it’s catchy, but that may be a good thing. Through all that annoyance, there is still the brand; the one brand that you remember above all others. So when I start looking at insurance, the one that is going to stand out is Nationwide. It’s the very thing advertising is for. To make you think of them above everyone else. A boy, does Nationwide hit that point hard.
Nationwide, the insurance company. You may recognize the host man, and his catchy, one-line tune at the end of the commercials, that goes “Nationwide is on your side”. Imagine being in a Disney theme park, and just singing this over and over and OVER AND OVER AGAIN! Oh My God.
Sure it’s catchy, but that may be a good thing. Through all that annoyance, there is still the brand; the one brand that you remember above all others. So when I start looking at insurance, the one that is going to stand out is Nationwide. It’s the very thing advertising is for. To make you think of them above everyone else. A boy, does Nationwide hit that point hard.
Sunday, March 20, 2011
T-Mobile should watch its Mouth
A Few posts back, I had talked about how T-mobile launched a new campaign, where they took Apple’s “Mac vs. PC” ads, and turned them into the all-new “T-Mobile vs. AT&T” campaign. Well T-mobile, while you were out there bad mouthing a great phone company, they decided to buy you. Oooo ouch. Someone should watch what he or she says.
AT&T bought T-Mobile USA for $39 Billion! I wonder what T-mobiles International users have to say about this? Mmm, well this buy is really bumping up AT&T’s status. This will make AT&T the largest! Going to 130 million subscribers compared to Verizon’s 90+ Million. Burnn!
So what’s the reason for AT&T sudden shopping spree? Apparently, they’ve been hated for their incapability to keep up with mobile data usage and thought to solve it by spending the $39 billion and saves years of struggle. AT&T is now ready for the 4G era!
“All about bolstering AT&T’s network and beginning the process of repairing its reputation.”
Yikes. If this means that I’m going to stop getting dropped calls, and whatever, then bring it on. (I’ve never had a problem with my iPhone – if you have, then prepare for some awesome changes? Hopefully!).
>> http://abcnews.go.com/Technology/wireStory?id=13180110 <<
GO here for the story!!
Thursday, March 17, 2011
Tuesday, March 15, 2011
Have a Nyquil night
Nyquil: The cough syrup to make you sleep better at night.
I thought this general campaign was pretty funny, because it was simple, but you get the point across. All it is, is people sleeping. But how people really sleep. I don’t think people really sleep like perfect looking angels under a blanket; they look like a mess, but it’s the cold medicine that will make you less like a cold flu mess in the morning. Taking that funny, awkward, sleep styles, and saying “well at least you look better tomorrow”, of course speaking health wise, but it’s like hidden isn’t it?
Comparing it to the Gelusil campaign Mike and I did, we obviously took a whole different approach. We took the product and made it into its own character battling symptoms, whereas Nyquil is basically battling your good night’s sleep. A war nonetheless, against the enemy we call being sick.
Usually when you see products taking action against the thing causing it in commercials, you usually see the actual product fly, swirl, and dive into that “bad thing”, and it’s usually in a animation form. Though our print ads were cartoony, our viral video showed the real tablet tackling evil! However, even our ads are a step different from the usual “box, magical swirl” animations you usually see on TV, so it was a way of thinking, taken to a different level…
I thought this general campaign was pretty funny, because it was simple, but you get the point across. All it is, is people sleeping. But how people really sleep. I don’t think people really sleep like perfect looking angels under a blanket; they look like a mess, but it’s the cold medicine that will make you less like a cold flu mess in the morning. Taking that funny, awkward, sleep styles, and saying “well at least you look better tomorrow”, of course speaking health wise, but it’s like hidden isn’t it?
Comparing it to the Gelusil campaign Mike and I did, we obviously took a whole different approach. We took the product and made it into its own character battling symptoms, whereas Nyquil is basically battling your good night’s sleep. A war nonetheless, against the enemy we call being sick.
Usually when you see products taking action against the thing causing it in commercials, you usually see the actual product fly, swirl, and dive into that “bad thing”, and it’s usually in a animation form. Though our print ads were cartoony, our viral video showed the real tablet tackling evil! However, even our ads are a step different from the usual “box, magical swirl” animations you usually see on TV, so it was a way of thinking, taken to a different level…
Monday, March 14, 2011
HOPpy Easter!!
Universal Pictures presents the all-new animated Easter comedy about a bunny wanting to be a rock star. Before you judge, I personally have to say that it’s better than it sounds! Check out the movie trailer at their website, http://www.iwantcandy.com/
While at the Grove in Los Angeles, California, there was a very “non-traditional” but traditional event going on. “HOPpy” Easter! Paint a mural of the cute little bunny with his buddies. Unfortunately, it had ended when I had arrived, but the idea I thought was extraordinarily cute.
Free of cost, kids were able to enjoy face painting, arts & crafts, finger painting, and take pictures with the characters from the film! Exciting? I think so. The exciting part though was the finger painting. Remember those art pieces, that are numbered, and you had to match the color on the number, and in the end you’d have a complete painting? Well they took that concept, and took it to a mural level. Displayed on a wall, was indeed the Hop Mural, where kids got to pick a spot, and use their FINGERS to blot in the colors. Talk about creative fun. When they finished their part, they got to sign their name on a long beige paper on the side.
I thought this was a really creative way to get something so fun, and just make it bigger. Also it makes sense. It’s the Easter bunny, you paint eggs, and here you’re painting a mural. Fun!
(My boyfriend - worked on the movie!)
Subscribe to:
Posts (Atom)