Have a Nyquil night

Nyquil: The cough syrup to make you sleep better at night.
I thought this general campaign was pretty funny, because it was simple, but you get the point across. All it is, is people sleeping. But how people really sleep. I don’t think people really sleep like perfect looking angels under a blanket; they look like a mess, but it’s the cold medicine that will make you less like a cold flu mess in the morning. Taking that funny, awkward, sleep styles, and saying “well at least you look better tomorrow”, of course speaking health wise, but it’s like hidden isn’t it?



Comparing it to the Gelusil campaign Mike and I did, we obviously took a whole different approach. We took the product and made it into its own character battling symptoms, whereas Nyquil is basically battling your good night’s sleep. A war nonetheless, against the enemy we call being sick.

Usually when you see products taking action against the thing causing it in commercials, you usually see the actual product fly, swirl, and dive into that “bad thing”, and it’s usually in a animation form. Though our print ads were cartoony, our viral video showed the real tablet tackling evil! However, even our ads are a step different from the usual “box, magical swirl” animations you usually see on TV, so it was a way of thinking, taken to a different level…