You know what I hate…commercials with catchy tunes. They don’t necessarily have to be songs, no I’m talking about those ending tunes attached to their brand name; or maybe it’s during the commercial; regardless its there, and it catches on like the black plague in medieval times.
Nationwide, the insurance company. You may recognize the host man, and his catchy, one-line tune at the end of the commercials, that goes “Nationwide is on your side”. Imagine being in a Disney theme park, and just singing this over and over and OVER AND OVER AGAIN! Oh My God.
Sure it’s catchy, but that may be a good thing. Through all that annoyance, there is still the brand; the one brand that you remember above all others. So when I start looking at insurance, the one that is going to stand out is Nationwide. It’s the very thing advertising is for. To make you think of them above everyone else. A boy, does Nationwide hit that point hard.
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