Do the Android!

Androids...They look like strange looking cell phones to me, but then again I've never really physically seen or touched one. Suppose to be as good as the iPhone and what not. But anyways, I wanted to show you this funny video of the Android character. This green guy seems to have some pretty slick moves, and it's one interesting way to sell the product.



I'm pretty sure that there is a person in there, but then again those crazy Japanese people always inventing the craziest things, so that could be a robot, but I seriously doubt it. I thought it was so cute to see the Android guy breaking some moves! And if you saw the whole thing, at some point he sits down to rest or something, when someone goes over there, and suddenly he's up and dancing again. Can't you guys give the green guy a break? This I think is one of those things that really gets people talking... Speaking of "getting people talking", I saw these little Korean Android commercials, I thought I'd share.



Cute creepy little guy isn't he? And even though I don't speak Korean, I get it. It's really straight-forward; the whole "that's in me" kind of thing; but of course he makes it into a sandwich...and eats it. I thought it was cute.

Bad Writing Reflection~

A couple of days ago, I watched a documentary called 'Bad Writing'. These are a few extra thoughts on the film, aka my reflection.

What do you think the filmmaker was trying to communicate to the audience with this documentary? Did he have definite point of view?

I think the filmmaker was just trying to say that writing can be taught, but in a way that you have to bring it. He thought he was a big shot, and was put down by important, famous writers, so he realized that you are not what you think you are. It always good to have a little more insight, besides what your own teacher tells you. And that he learned the mistake he made, and making mistakes makes a better writer out of you. I didn’t quite get his point of view exactly, but he seemed to get what everyone was trying to tell him about the makings of a good writer.

What were the most important things you learned about writing from watching this film?

I learned that you can’t be taught good writing, but you sure can learn how to write well. Also that good writing comes from the heart, and not that whiny heart that know one cares about; I’m talking about the deep, harsh, tear-filled emotions you have bottled out, that you just need to let loose. I think I found a new way of expressing myself, without the anger. Someone had said that humor is a good way to start, and I disagree. I think true writing is in the sadness, and depression. That’s what really gets to people. Also I learned that just because you think it’s awesome, doesn’t mean it is – ‘Kill your babies’.

How can you take those learning’s and apply them to the practice of writing advertising campaigns?

Since emotions are where you build up a story, it’s important to start there. You have to try to feel what it is your advertising, and once you have that mood and audience; you should be able to go off from that. For example, in my “don’t text and drive” campaign, I decided to go with something gruesome, because texting while driving could kill you, and showing a beat up old car is telling indirectly what will happen to you. I tried a more direct approach, and I think with the headline and art direction, it just said it. All in all, emotions are a powerful thing, and should be used well.

Bad Writing~

http://rss.coveritlive.com/rss.php?altcast_code=9b68ab642e

Hello Readers!

This blog is an event that will be covering my thoughts and opinions of the documentary "Bad Writing". It'll be a live event, so I'll be typing as I watch (so [please excuse any grammatical errors, they will be fixed afterward).

Just a quick thing about the documentary, "Bad Writing" is about a poet named Vernon Lott who set out to make sense of what good writing is by hunting down a bunch a famous writers.

At 6:30pm, it will begin. Stay tuned :)

Nationwide is on your ...side

You know what I hate…commercials with catchy tunes. They don’t necessarily have to be songs, no I’m talking about those ending tunes attached to their brand name; or maybe it’s during the commercial; regardless its there, and it catches on like the black plague in medieval times.

Nationwide, the insurance company. You may recognize the host man, and his catchy, one-line tune at the end of the commercials, that goes “Nationwide is on your side”. Imagine being in a Disney theme park, and just singing this over and over and OVER AND OVER AGAIN! Oh My God.

Sure it’s catchy, but that may be a good thing. Through all that annoyance, there is still the brand; the one brand that you remember above all others. So when I start looking at insurance, the one that is going to stand out is Nationwide. It’s the very thing advertising is for. To make you think of them above everyone else. A boy, does Nationwide hit that point hard.

T-Mobile should watch its Mouth

A Few posts back, I had talked about how T-mobile launched a new campaign, where they took Apple’s “Mac vs. PC” ads, and turned them into the all-new “T-Mobile vs. AT&T” campaign. Well T-mobile, while you were out there bad mouthing a great phone company, they decided to buy you. Oooo ouch. Someone should watch what he or she says.

AT&T bought T-Mobile USA for $39 Billion! I wonder what T-mobiles International users have to say about this? Mmm, well this buy is really bumping up AT&T’s status. This will make AT&T the largest! Going to 130 million subscribers compared to Verizon’s 90+ Million. Burnn!



So what’s the reason for AT&T sudden shopping spree? Apparently, they’ve been hated for their incapability to keep up with mobile data usage and thought to solve it by spending the $39 billion and saves years of struggle. AT&T is now ready for the 4G era!

“All about bolstering AT&T’s network and beginning the process of repairing its reputation.”

Yikes. If this means that I’m going to stop getting dropped calls, and whatever, then bring it on. (I’ve never had a problem with my iPhone – if you have, then prepare for some awesome changes? Hopefully!).



>> http://abcnews.go.com/Technology/wireStory?id=13180110 <<
GO here for the story!!

Happy St Patrick's Day

Now celebrate with a Guinness Beer :)
...Or any other beer...

Have a Nyquil night

Nyquil: The cough syrup to make you sleep better at night.
I thought this general campaign was pretty funny, because it was simple, but you get the point across. All it is, is people sleeping. But how people really sleep. I don’t think people really sleep like perfect looking angels under a blanket; they look like a mess, but it’s the cold medicine that will make you less like a cold flu mess in the morning. Taking that funny, awkward, sleep styles, and saying “well at least you look better tomorrow”, of course speaking health wise, but it’s like hidden isn’t it?



Comparing it to the Gelusil campaign Mike and I did, we obviously took a whole different approach. We took the product and made it into its own character battling symptoms, whereas Nyquil is basically battling your good night’s sleep. A war nonetheless, against the enemy we call being sick.

Usually when you see products taking action against the thing causing it in commercials, you usually see the actual product fly, swirl, and dive into that “bad thing”, and it’s usually in a animation form. Though our print ads were cartoony, our viral video showed the real tablet tackling evil! However, even our ads are a step different from the usual “box, magical swirl” animations you usually see on TV, so it was a way of thinking, taken to a different level…